Optimize your LinkedIn.

Recruiters, clients and investors check LinkedIn before they reply to you. Most profiles read like a job description nobody asked for. A few deliberate changes fix that.

The headline is a search field

Your headline is the single biggest factor in whether you appear in searches and whether people click. Use the words your audience actually searches, not your internal job title.

The about section is a pitch

• Open with who you help and how, in one line
• Show proof: results, scope, recognisable names where allowed
• Write in the first person, in your real voice
• End with a clear next step for the reader

Keywords, quietly everywhere

Weave the terms you want to be found for into your headline, about, experience and skills. LinkedIn is a search engine; treat your profile like a page you want ranked.

Then show up

An optimised profile with no activity goes stale. A modest, consistent posting rhythm keeps you visible, which is exactly what a planned content calendar makes sustainable.

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Further reading

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