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Case Studies & Projects

Work that holds under pressure.

A selection of the work — across strategy, law, brand, AI and the development sector. Names are withheld and details generalised where confidentiality asks it; the standard behind each is the same. Different rooms, one house.

Selected engagements

AI WhatsApp assistant for an education provider, in Arabic and English
AI Agents

AI WhatsApp assistant

A conversational assistant for an education provider, handling enrolment and programme questions over WhatsApp — trained on the client's own content, in Arabic and English. Delivered as an anonymised proof of concept.

Legal and contract advisory — contracts, NDAs and cross-border arrangements in Arabic, English and French
Legal

Legal & contract advisory

Contracts, non‑disclosure agreements and cross‑border arrangements, drafted and reviewed in Arabic, English and French — led by a US‑licensed attorney with twenty years of successful cases, so the terms hold for every party.

Corporate law and dispute advisory — company formation, shareholder agreements and commercial disputes
Legal

Corporate law & dispute advisory

Company formation, shareholder agreements, commercial disputes and legal risk, guided by a US‑licensed attorney with twenty years of successful cases. Delivered in Arabic, English and French.

Market entry strategy and investor pitch for a brand entering the Gulf
Strategy

Market entry & investor pitch

A market‑entry study and investor pitch for a brand preparing to enter the Gulf — feasibility, positioning and financials brought together in one deck.

Brand positioning and go-to-market strategy for an emerging venture
Brand & Strategy

Brand positioning & go‑to‑market

Positioning, brand direction and a go‑to‑market plan for an emerging venture preparing to launch and scale. Details generalised to protect the client.

Brand and launch strategy for a luxury mountain resort in Lebanon
Brand & Strategy

Brand & launch strategy, mountain resort

Positioning, a trilingual proposal and a launch approach for a luxury nature resort in the Lebanese mountains. Details generalised at the client's request.

Digital marketing strategy for a consumer brand in Lebanon
Marketing

Digital marketing strategy

Audience research, a channel plan and campaign design for a consumer brand in the Lebanese market.

Technical and financial proposal for a development-sector donor call
Bids & Tenders

Technical & financial proposal, development sector

A complete response to a donor call for a child‑protection and gender‑based‑violence capacity‑building programme, prepared with an international NGO and aligned to the evaluator's own criteria.

Manara brand identity and lighthouse emblem
Brand Identity

Brand identity & lighthouse emblem

Manara's own identity — logo and wordmark, a deep‑ink‑and‑brass palette, and a full visual system for social and print. Naming, positioning, typography and brand guidelines: the same discipline we bring to every client building a name worth trusting.

Every client name has been withheld and each project generalised to honour the confidentiality we agree. Where a client is happy to be named, an entry becomes a named case study with their permission.

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